We're not building a better DockMaster. We're replacing the category.
The industry we serve is built on craft, service, and the long view. We hold our company to the same standard.
Just like our industry, we're making a guarantee to only hire American. That extends to our vendors and the software we use to make your dealership great. The boating industry is American manufacturing at its best — our team and our supply chain reflect that.
Top dealerships understand that boating is one of the few industries that requires great service, up and down the chain. We hold ourselves to the same standard.
We will never sell to private equity. Long-term, we plan to fold this business into the broader boating ecosystem so that many more generations of Americans have access to the experience of boating. We're playing for fifty years, not five.
Founder-led. Dealer-obsessed. We pair people who have shipped real software at scale with people who have actually worked a dock.
Seed round closed Q4 2024 · Series A in planning
"These folks understood a boat dealership from the first call. I've been pitched by 40 DMS companies in 30 years. Nobody ever asked about the slip lease."