Start winning with BoaterOS
- AI 1st
- Digital Marketing Optimized
- 700% Increase in SEO
- Full Customizable Inventory
- Boat Show & Event Management
The boat dealer management system that helps your dealership win more customers, follow up on time, track every buyer and run every deal from start to finish.
Built by dealerships, for dealerships.
Stop losing boat buyers between your website, your phones and your CRM.
Runs a nearly 9-figure dealership group in South Florida, from the website to the service lane.
Lead attribution increased by over 300% in the first quarter, so you know exactly what is leading to sales.
An increase of over 1000% in first-page Google results and Google SEO leads for the dealership BoaterOS was built inside.
Built for every seat in the dealership.
BoaterOS is the marine dealer management system built to help every role in your dealership do the job faster, better and easier. One system for the whole store means a 10-person dealership can do what a 25-person team does.
Pick your role. We'll show you the part of the system you'd use on Monday.
Know what happened in your store yesterday, without asking anybody, and see where the money is made.
- Live dashboards for revenue, the lead funnel by channel, inventory aging and lifetime value, or ask a question in plain English.
- Every lead, call, text and deal carries the name of the person who touched it. Won deals lock.
- One system for the whole store means a 10-person dealership can do what a 25-person team does.
A live look at a working dealership's system. No slide deck.
One boat dealer management system for the whole store: website, leads, calls and texts, deals, inventory, customers, service requests and reports on one record.
Win more customers. Follow up on time. Track every buyer. Run every deal from start to finish.
Buyers start on your website, call your store, text your reps and walk into your service lane. BoaterOS puts all of it on one record, so every lead is caught and labeled, every follow-up goes out on time, and every deal walks the same path to delivery. That is what one system does for a store that used to run five.
increase in leads arriving with a known source, so you know exactly what is leading to sales.
faster first response to a new lead, depending on the baseline it is measured against.
increase in sales in the first month of implementation.
One record underneath all of it. Everything downstream gets easier.
Boat dealer marketing attribution: know which marketing sells boats, and prove it.
Every form, call and chat carries its source from the first click. When an anonymous visitor finally fills out a form, the system connects them to everything they browsed. So you can put money where the buyers come from.
Lead management for boat dealerships: every lead caught, labeled and followed up.
Web forms, chat, calls, texts, marketplace and manufacturer leads, even a QR code on a rep's card: one list, already labeled with the source. Spam is archived before a rep spends a call on it. A quiet lead goes on a follow-up series in two clicks, sent as the rep, and it stops the moment the customer answers.
How the boat dealer management system works: one record underneath the whole store.
A customer calls about the boat they looked at last night. In BoaterOS, the rep sees the boats they browsed, last spring's texts, the trade they asked about and the boat they bought six years ago. The sales manager, the service writer and the owner all see the same file.
Enter a boat once.
It's on your website, your marketplace feeds and your CRM.
Close the deal. Records update themselves.
The buyer owns the hull, engines and trailer on file, and the listing is marked sold.
Search anything.
Name, phone, stock number, HIN, VIN or serial.
Every change has a name on it.
Never just 'System'.
Less paperwork. Cleaner deliveries.
Upload the factory order form and the system builds the inventory record. Someone confirms the match, then it's live. A brokerage seller signs on their phone. Every deal walks the same closeout checklist to title in hand, and once it's won, its numbers lock.
AI for boat dealerships, fenced in.
From the office to service, sales and the GM's desk, it drafts, reads and suggests so every team moves faster. People decide.
- 01 Sales: follow-ups are drafted from the customer's own file and sent as your rep, from your rep's own mailbox and line.
- 02 Office: upload the factory order form and the boat's record is built for you. Someone confirms the match.
- 03 Brokerage: the seller's license is read for you, so nobody retypes it.
- 04 Front desk and service: every voicemail is written out on the customer's record.
- 05 Owners and GMs: ask the business a question in plain English and get the answer from live data. The AI reads your data, never changes it.
- 06 Every AI instruction is a setting you can read and edit, with one master switch over every automated message.
Have we actually done it? Yes. Here's what changed in the first quarter live.
What changed for the dealership BoaterOS was built inside, a nearly 9-figure dealership group in South Florida, in its first quarter on the system.
increase in leads arriving with a known source. Organic search turned out to be the #1 lead channel.
more first-page Google results and Google SEO leads.
faster first response to new leads, depending on the baseline.
increase in sales in the first month of implementation.
increase in calls and texts on the customer record. Texting alone: up 310%.
of leads matched to what they browsed before reaching out.
One record for the whole store, from the website to the service lane.
Switch without losing what you've built.
Here's exactly how the move works, step by step, so you keep your rankings, your history and your people.
- / 01
We look at your store first.
Your stores, brands, people, phones and paperwork. We quote after we've seen it, not before.
- / 02
We move your website carefully.
When the dealership BoaterOS was built inside moved off WordPress, every one of its top Google addresses still opened a working page.
- / 03
We bring your history with you.
Leads, customers, deals and closing files come over as planned import projects.
- / 04
We set it up with your people.
Staff access section by section, your stores and brands, then training, rep by rep.
- / 05
We move each part of the store in turn.
Your current system keeps running until each department has moved over to BoaterOS.
Is BoaterOS right for your store?
Here's who it fits.
- You sell boats: new, pre-owned or brokerage
- You want your website, leads, deals and customer history working as one
- You run Microsoft 365 and RingCentral, or are willing to
- You want a partner who builds with you
- You are an independent dealer or a smaller group
Questions dealers ask first.
BoaterOS is the boat dealer management system for the front of the store: website, leads, CRM, marketing, inventory, deals, brokerage and service requests on one record. Your accounting system stays where it is, with accounting integration on the roadmap. The history from your current system comes over with you.
Two things: our fee and your team's time during setup. Every dealership's setup is different, so after a walkthrough we'll give you a written quote, a setup plan and a timeline built around your store before you commit to anything.
We move carefully. Every important Google address is checked before and after the move, and when the dealership BoaterOS was built inside moved its site, every one of its top addresses still opened a working page.
Written terms for data ownership, access by our team, and what happens if you leave come with every proposal. Ask to see them on your walkthrough.
The platform team that built it inside a working boat dealership, where it runs the store every day. When you call, you talk to the people who built it, not a call center.
Fair question. It's the first one we'd ask too. Each dealership is set up as its own separate system. Who can access your system, our team included, is written into the agreement before you sign.
It runs on managed cloud hosting with a managed Postgres database. Errors are reported automatically the moment they happen, core pages are checked automatically after each release, and every production build has to pass a suite of automated rule checks and tests.
Microsoft 365 for staff sign-in, email and calendar (Google Workspace support is in development), and RingCentral for phones and texts. Call tracking, contact enrichment and full document management are optional add-ons.
See a working dealership's system.
A live walkthrough on real screens with the people who built it. Bring your hardest question.
- A real lead file
- A boat going from factory order to website
- A seller signing on a phone
- The owner's dashboards