Your boat dealer website should be the front end of your own CRM.
The site is yours, not a vendor's product. Boats, forms and leads live on the same record as the rest of the store.
The front end of your own CRM.
This marine dealer website platform is built so inventory pages, forms, chat and rep pages all write to one record, so a lead from the site arrives with its source and the boats the visitor looked at. Your name, logo, stores and brands are set up for you, and we handle your colors and site design as part of setup.
Boat pages that update when you save the boat.
Enter the boat once and the listing is live on your website the moment it is saved. Retired boat listings keep working addresses instead of turning into dead links.
Every form is a lead with a source.
Contact, financing pre-approval, trade-in value requests, guide downloads, live chat and each rep's own page and QR code feed one lead pipeline. Leads from a rep's page come to that rep.
Moving your site without losing your Google addresses.
When a dealership moved off WordPress, every one of its top Google addresses was checked and still opened a working page, including old blog posts and retired boat listings. That check is about addresses that still work. It is not a promise about rankings.
Your content and rank tracking, in your own admin.
Blog posts, manufacturer promos and rank tracking, including the local map pack, are managed in your own admin. Promos come down on their own when they expire.
Every feature in Website
- Dealer website A search-ranked dealer site that reads your inventory and feeds every inquiry into your CRM. Live
- Website chat A chat widget on every page that answers from your own boat data and hands off to a person. Live
- SEO rank tracking Weekly Google positions by keyword and city, including the map pack, next to your lead sources. Live
- Blog and landing pages Schedule posts, draft with AI, build landing pages and popups from your own admin. Live
- Lead attribution Every lead is labeled by how they heard of you and how they reached out, and web visits are tied back. Live
- Manufacturer promotions Enter a manufacturer offer once and get the banner, blog post, newsletter and social copy from it. Live
- Co-op tracker Track co-op funds, claim deadlines and pre-approval forms so every deadline stays in view. Partial
- Boat shows A public page per show, ticket requests, will-call lists and a cost scorecard for each edition. Partial
- Boat club Club events, RSVPs and a public calendar that shares one event record with your main site. Partial
- Social publishing Compose once, schedule to connected networks, and see follower and reach numbers daily. Partial
- Marketing reporting A live monthly review built from your own records, plus site traffic and ad dashboards. Partial
From a working dealership.
of leads matched to what they browsed before reaching out.
of the top old website addresses still open a working page after the move.
What the website does not do.
No ranking promise
Keeping old addresses working avoids broken links. We do not promise that your rankings will rise.
The Spanish site is partial
Spanish covers 13 pages today. Inventory pages are not translated yet.
Set up with our team
Your site is set up for your dealership with us, including colors and design. It is not a template you assemble on your own.
Not your accounting
Keep your accounting where it is. BoaterOS does not replace your accounting or service billing.
Questions you'd ask.
We move carefully, and we make no promise about rankings. When a dealership moved its site, every one of its top Google addresses was checked and still opened a working page, including old blog posts and retired boat listings.
Yes. Enter the boat once and the listing goes live on your website the moment it is saved, from the same record that feeds your marketplaces.
Written terms for data ownership, access by our team, and what happens if you leave come with every proposal. Ask to see them on your walkthrough.
Yes. Your name, logo, stores, brands and contact details are set up for you, and we handle your colors and site design as part of setup.
Partly. Spanish covers 13 pages today. Inventory pages are not translated yet.
Who uses it
Coming from another system?
The other parts
- Lead management One list of leads, the source on every one, and each call and text on the file.
- Inventory Type the boat once. One record drives your website, feeds and CRM.
- Calls and texts Every call, text and voicemail on the customer file, with the transcript.
- Reporting Live report pages, lead source on every lead, numbers that match the rows.
- Integrations What it runs on, what it can add, and what is not built.