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/ Boat dealer reporting and marketing attribution

One set of numbers for the whole store, live.

Live report pages for revenue, the lead funnel by channel, inventory aging and customer lifetime value, with the source on every lead.

/ Live reports
/ 01

Yesterday, on one screen.

Boat dealer reporting and marketing attribution share one set of records. Insights has live report pages today. They cover revenue, the lead funnel by channel, inventory aging and customer lifetime value. More pages are planned, with no dates.

  • Lead funnel by channel
  • Inventory aging
  • Revenue and lifetime value
  • Pipeline and stuck deals
BoaterOS command center: inventory, leads, service and marketing counters with alerts for aged stock and incomplete customer profiles
/ Numbers that match
/ 02

The number on a card equals the rows behind it.

A dashboard figure and the records it is built from agree. Brokerage revenue is booked as commission only, so a brokered boat is never counted twice. Won deals lock, and every change has a name on it.

/ Lead source attribution
/ 03

Every lead labeled two ways.

How they heard about you, and how they reached out. That is what lets the funnel be split by channel.

BoaterOS lead funnel by channel: leads, deals won, conversion rate and revenue per channel, with first-response time
/ Ask
/ 04

Ask the business a question in plain English.

Type a question and get an answer from live data. The AI can read your data and never change it. Every AI instruction is a setting you can read and edit, and AI spend is capped per feature. A second Ask mode, behind its own password, can read uploaded files.

/ Sales manager view
/ 05

Stuck deals, pipeline health, forecast against goal.

One view of every open deal, where it stalled and how the month is tracking, next to lead volume and response speed by source.

BoaterOS Sales Manager: 30-day revenue trend and team pace against monthly goals (rep names blurred)
/ Proof

From a working dealership.

/ Attribution

increase in leads arriving with a known source. Organic search turned out to be the #1 lead channel.

/ Browsing matched

of leads matched to what they browsed before reaching out.

/ Live report pages

Insights report pages work today. The other planned pages are not built yet.

/ Honest limits

What reporting does not do.

No export or scheduled email yet

Reports are read in the app. Exporting them and emailing them on a schedule are not built.

Live pages, not planned ones

The report pages still to come are not built. We count only the ones that work.

No cost per lead or ad return

Reports show where leads came from. They do not show cost per lead or return on ad spend.

The monthly review is partly manual

Some parts of the monthly review still need a person.

Ask reads, never writes

It answers from live data and cannot change a record.

/ Questions

Questions you'd ask.

Insights has live report pages today, covering revenue, the lead funnel by channel, inventory aging and customer lifetime value. More are planned, with no dates.

You type a question in plain English and get an answer from live data. The AI can read your data and never change it. Every AI instruction is a setting you can read and edit, and AI spend is capped per feature.

Not yet. Reports are read in the app. Export and scheduled email are not built.

It shows which channel each lead came from. It does not show cost per lead or return on ad spend, and it makes no promise about either.

Every lead is labeled with how they heard about you and how they reached out.

/ Related

Who uses it

Coming from another system?

The other parts

  • Lead management One list of leads, the source on every one, and each call and text on the file.
  • Inventory Type the boat once. One record drives your website, feeds and CRM.
  • Website A dealer-owned site fed by your inventory, with a source on every lead.
  • Calls and texts Every call, text and voicemail on the customer file, with the transcript.
  • Integrations What it runs on, what it can add, and what is not built.
/ Next step