/ Our story
The operating system built inside a top boat dealer.
Boat dealer software built inside a dealership: website, leads, deals, brokerage, inventory, phones and reports, all on one record. Now set up for dealers like you, with the team that built it.
/ PhotoA working dealership: dock, service yard or showroom floor, with peopleNamed mode, with written permission
/ Who we built it with
A nearly 9-figure dealership group in South Florida that wanted the whole store on one system.
9-figure Dealership group, nearly
South Florida Where it runs
Every department From the website to the service lane
One record For the whole store
/ Runs a nearly 9-figure dealership group/ Built inside a working dealership/ Set up for dealers like you
/ Before
What the store set out to fix.
/ 01
Leads with no source
Most leads had no recorded source. Nobody could say which marketing brought the buyer.
/ 02
Retyped orders
Every boat typed from the factory order form into the website, the feeds and the CRM, one at a time.
/ 03
Expired co-op
Manufacturer co-op money kept expiring unclaimed. So the co-op tracker got built.
/ The build
Built while the store was selling boats.
- / 01 The improvement log starts. Every change from here on is traced to its code.
- / 02 Go-live. The dealership runs on BoaterOS.
- / 03 Website moved with every top Google address kept working.
- / 04 Call tracking begins. Tracked calls start linking to leads automatically.
- / 05 Brokerage sellers start e-signing from their phones.
Daily
shipping, while the store sells boats.
Every change
traced to its code.
One team
building next to the sales floor.
Live
in production at a working dealership.
A dedicated team, working next to the store. It shows the pace the platform can move at.
/ The numbers
What changed at the store.
300%+ better attribution, 1000%+ more first-page Google results and SEO leads, and a 15% sales increase in the first month.
/ Attribution
increase in leads arriving with a known source. Organic search turned out to be the #1 lead channel.
/ SEO
more first-page Google results and Google SEO leads.
/ Faster response
faster first response to new leads, depending on the baseline.
/ Sales
increase in sales in the first month of implementation.
/ Communications logged
increase in calls and texts on the customer record. Texting alone: up 310%.
/ Named staff
increase in calls and texts tied to a named staff member.
/ Tracked calls
of tracked marketing calls linked to a lead automatically.
/ Voicemail
of voicemails transcribed automatically onto the customer record.
/ Browsing matched
of leads matched to what they browsed before reaching out.
8 minutes from first contact to a signed listing agreement, and 80 to 95% faster first response.
/ Next step
Talk to the team that built it.
Bring the question you'd ask the owner of a working dealership. We'll show you the screens behind what you see on this page.