Know what happened in your store yesterday. Without asking anybody.
Software for boat dealership owners: profit, visibility across every store and every person, and the numbers to scale on, all on one record.
increase in sales in the first month of implementation.
increase in leads arriving with a known source. Organic search turned out to be the #1 lead channel.
more first-page Google results and Google SEO leads.
See where the money is made, live.
Revenue, the lead funnel by channel, inventory aging and customer lifetime value on live dashboards that equal the rows behind them. Brokerage is booked as commission, so nothing is counted twice.
- Revenue and lifetime value
- Lead funnel by channel
- Inventory aging
- Questions in plain English
The whole store, and everyone in it, on one screen.
Every lead, call, text, deal and boat carries the name of the person who touched it. Open one screen and see what happened yesterday across sales, service, F&I and marketing, without asking anybody.
Grow the store without growing the headcount at the same rate.
One system for the whole store means a 10-person dealership can do what a 25-person team does. Add a rooftop, a brand or a rep, and they work from the same record and the same rules.
Every change has a name on it.
Prices can be changed only by the deal's rep or an admin. F&I numbers only by an admin. Won deals lock. Staff access is set section by section, and every AI instruction is a setting you can read and edit.
Questions you'd ask.
BoaterOS is the boat dealer management system for the front of the store: website, leads, CRM, marketing, inventory, deals, brokerage and service requests on one record. Your accounting system stays where it is, with accounting integration on the roadmap. The history from your current system comes over with you.
Two things: our fee and your team's time during setup. Every dealership's setup is different, so after a walkthrough we'll give you a written quote, a setup plan and a timeline built around your store before you commit to anything.
Written terms for data ownership, access by our team, and what happens if you leave come with every proposal. Ask to see them on your walkthrough.
Fair question. It's the first one we'd ask too. Each dealership is set up as its own separate system. Who can access your system, our team included, is written into the agreement before you sign.
Yes. Type the question and get the answer from live data. The AI can read your data but never change it. Live report pages cover revenue, the lead funnel by channel, inventory aging and customer lifetime value, and more are being added.