Boater/OS
Book a walkthrough
ProductsBoaterOS

One system for the whole boat dealership: leads, deals, inventory, service and the website.

Audiences
Running the store
Selling boats
Keeping customers
Behind the counter
Partners
All audiences
Features
Sales & leads
Customers & service
Inventory
Website & marketing
Calls, texts & email
Insights & AI
Platform & control
All features
/ Latest from the blog
View all posts →
/ Who it's for

Find your role at the dealership.

Boat dealer software by role: we'll show you the part of the system you'd use on Monday.

/ Running the store

Running the store

Boat Dealership Owner
Know what happened in your store yesterday. Without asking anybody.
General Manager
Run every department from one screen, every day.
Dealer Group Owner
Every store on the same rules and the same numbers.
/ Selling boats

Selling boats

Sales Manager
Manage every sale, see where every deal stands, and move the needle.
Sales Rep
More deals, less typing. Your name on every message.
Yacht Broker
From a contact to a fully signed listing agreement in 8 minutes.
F&I Manager
Every delivery with the paperwork done.
/ Keeping customers

Keeping customers

Service Manager
Know the owner and the boat before they finish their sentence.
Boat Club Manager
Your club, your events and your members, connected to your dealership.
Marketing Manager
Own your site, your leads and your proof.
Front Desk or BDC Agent
Every call, text and voicemail in one place, with the transcript.
/ Behind the counter

Behind the counter

Office or Inventory Manager
Type the boat once.
/ Partners

Partners

Boat Manufacturer
Help your dealers run like your best dealer.
Marina Owner
Turn slip holders into boat buyers.
/ Questions you'd ask.

Questions you'd ask.

The platform team that built it inside a working boat dealership, where it runs the store every day. When you call, you talk to the people who built it, not a call center.

Microsoft 365 for staff sign-in, email and calendar (Google Workspace support is in development), and RingCentral for phones and texts. Call tracking, contact enrichment and full document management are optional add-ons.

BoaterOS is the boat dealer management system for the front of the store: website, leads, CRM, marketing, inventory, deals, brokerage and service requests on one record. Your accounting system stays where it is, with accounting integration on the roadmap. The history from your current system comes over with you.
/ Next step