Know where every lead came from: form, call, text, chat or marketplace.
Boat dealer marketing attribution that starts at the lead. Each lead carries a source and a contact method. Anonymous browsing is linked to the person once they identify themselves, so a rep sees what they looked at first.
First touch kept, later touches added.
Boat dealer marketing attribution begins with labeling every lead on arrival. Web forms, chat, phone calls, texts, portal leads, manufacturer leads and Google Ads lead forms land in one pipeline already labeled. The first touch is kept; repeat visits, email clicks, forms and chats are added as touchpoints. Paid clicks keep campaign, ad group and keyword. Staff can log a reported touch, such as seeing you at a show, without rewriting the original source.
- Two labels per lead: how they heard about you, and how they reached out
- Paid-click detail on the lead: campaign, ad group, keyword, device and landing page
- Anonymous browsing linked to the person after a form, login, RSVP link or matching email
- Website visits and session recordings on the lead file, when the identity can be verified
- Spam and solicitors tagged and archived; blocking a number or address archives future leads from it
- Lead funnel by channel and a first-response histogram in Insights
How a source gets on a lead
- 01
The visitor arrives
The first-touch source is captured from the referrer, campaign tags or the tracked number they called.
- 02
They identify themselves
A form, login, RSVP link or matching email ties earlier anonymous visits to their record.
- 03
Later touches are added
Return visits, email clicks and chats are stored as touchpoints without changing the first touch.
- 04
You report on it
The funnel and the monthly review group leads by channel, and each chart's number equals the rows behind it.
increase in leads arriving with a known source. Organic search turned out to be the #1 lead channel.
of leads matched to what they browsed before reaching out.
What attribution does not tell you
No ad-spend return yet
There is no spend table, Meta is not connected and there is no return-on-ad-spend by source. It measures where leads came from, not what each dollar earned.
A known source is not new demand
A jump in leads with a known source means fewer unknowns, not more buyers.
Boat-show leads can under-count by channel
A lead from a show guest form is counted on the show page, but the channel reports may file it under a web source.
Recordings need a verified identity
Session recordings appear on a lead only when the web identity can be verified.
What dealers ask about this
About 93% of leads have a known source, and organic search is the largest channel at 34% of leads. Both are calculated from the lead records themselves.
Yes, for about 31% of leads, which are matched to their browsing.
Yes. Calls to tracked numbers create a lead automatically when the caller is unknown, with the tracking source attached.