Moving your website off Dealer Spike, with every important Google address checked.
BoaterOS builds the website on the same record as your leads, calls, deals and inventory, and we check every important Google address before and after the move.
Dealer websites and digital marketing.
As of September 2026, Dealer Spike describes website and digital marketing services for dealers, including a website platform, SEO and paid media, digital retailing, inventory syndication, lead management, email marketing, reputation management and OEM co-op program support. It says it has served dealers for 20 years, across marine, powersports and other industries.
It also lists connections to dealer management systems. For a dealer whose main need is a website and marketing, that is a focused, established option.
A Dealer Spike alternative built on one dealership record.
BoaterOS moves the website onto the same record as leads, calls and texts, deals, the inventory record and reports, so a website lead is a lead in the system from the first visit. Accounting and service billing stay where they are.
BoaterOS does not sync with a dealer management system today. Connecting to a dealer management system is not built today. If you also run a DMS for accounting, it stays. BoaterOS is the boat dealer management system for the front of the store: website, leads, CRM, marketing, inventory, deals, brokerage and service requests on one record. Your accounting system stays where it is, with accounting integration on the roadmap.
Dealer Spike and BoaterOS, by job.
| Capability | Dealer Spike | BoaterOS |
|---|---|---|
| Dealer website | Yes, website platform | Yes. Your site moves to BoaterOS with Google addresses checked before and after. |
| SEO and paid media services | Yes, SEO, SEM and paid social services | Lead sources are tracked to the lead. BoaterOS does not promise rankings or ad results. |
| Inventory syndication | Yes | Yes, one-way feeds to BoatTrader, Boatmart, BoatNV, Facebook, Google Merchant and Google Ads. The YachtWorld feed is not built. |
| Lead management | Yes | Yes. Every lead, source, call and text on one record. |
| Calls and texts logged to the lead | Not listed on its marine page | Yes, through RingCentral, with optional call tracking. |
| Accounting, parts and service billing | Not listed as part of its offering | Not what BoaterOS does either. They stay in your DMS. |
Sources, checked September 2026.
- / 1Dealer Spike, marine website marketing (dealerspike.com), checked September 2026. https://www.dealerspike.com/marine-website-marketing-provider/
of a dealership's top Google addresses still opened a working page after it moved off WordPress.
of its old blog addresses kept working.
of its sold-boat pages kept working.
We check every important address before and after the move, so your site keeps working the whole way through.
Your website and lead flow.
Website, leads, calls and texts, deals, inventory record and reports.
Your DMS.
Accounting, parts and service billing stay in your dealer management system.
No sync today.
Connecting to a dealer management system is not built, by decision. Data comes across as planned import projects, and your current system keeps running until each department has moved.
For the dealer website and lead flow, yes. BoaterOS builds the site on the same record as leads, calls, deals and inventory. It is not an accounting or service billing system.
We check every important address before and after the move. When a dealership moved its site off WordPress, every top Google address still opened a working page.
It sends one-way feeds to BoatTrader, Boatmart, BoatNV, Facebook, Google Merchant and Google Ads. The YachtWorld feed is not built.
No. Accounting and service billing stay where they are. DMS sync is not built, by decision.