A CMO for your dealership, working from your own numbers.
An outsourced CMO for boat dealers, running your marketing inside BoaterOS: sources tracked, the website and search looked after, content published, and a monthly review of what worked.
Someone accountable for marketing, without a full-time hire.
The outsourced CMO for boat dealers puts a marketing lead on your dealership's marketing, working inside the same system your sales team uses. They set up how leads are tracked, keep the website and search in shape, plan and publish content, and sit down with you each month to go through what is producing leads.
It is a service offered alongside BoaterOS, not a separate product. The advantage is that the marketing and the leads live in one place, so the review is about your actual leads and not a report someone assembled by hand.
Dealers who know marketing matters and want someone running it.
The Boat Dealership Owner or GM doing it on the side
This hands your marketing to someone who owns it, so your evenings are your own.
The dealer who wants to see what works
You spend on ads, shows and the website, and this shows which of them produced a buyer.
The dealer with a site that needs to move
You want a newer website, with every Google address you have built up carried across.
The work, in the order dealers usually need it.
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Attribution setup
Every lead labeled two ways: how they heard about you and how they reached out. Links, forms and phone numbers set up so the source is captured, and anonymous browsing matched to the person once they identify themselves.
Attribution -
SEO and the website move
If the site is moving, a map from every important old address to its new one, checked before and after. Then weekly tracking of where you rank, by keyword and by city.
SEO rank tracking -
Content
Blog posts, manufacturer promotions and newsletters, drafted with AI and reviewed by a person before anything goes out.
Blog and landing pages -
The monthly marketing review
A monthly sit-down on a live review of your own numbers: which channels produced leads, what was published, and what to do next. Where a number is not tracked, it says so.
Marketing reporting -
Boat shows
Planning the show calendar, sending show invites, and tying the leads and tickets from each show back to the show they came from.
Boat shows
The review runs on the same records your team works from.
The service uses the data BoaterOS already holds. Nothing has to be exported, pasted into a spreadsheet or reconciled between tools.
- Lead sources and the website history behind each lead.
- Tracked calls linked to the lead they came from.
- Search rankings, blog and promotion activity.
- Newsletter sends and results, and the boat show calendar.
What one dealer saw, running its marketing this way.
Results from a nearly 9-figure dealership group in South Florida.
increase in leads arriving with a known source. Organic search turned out to be the #1 lead channel.
of leads matched to what they browsed before reaching out.
of tracked marketing calls linked to a lead automatically.
of leads came from organic search, the largest single channel. Before, most leads had no recorded source, so organic was mostly invisible.
of top old website addresses still opened a working page after the site moved off WordPress.
Honest limits.
Results depend on your market
Your results depend on your market, your inventory and your team. We do not promise a lift.
Attribution shows where leads come from
Attribution shows where leads come from. It does not, by itself, show that there are more of them.
Works alongside your accounting and your team
It works alongside your accounting system and your sales team's follow-up.
What dealers ask about this
Yes. The service works from the data BoaterOS holds: lead sources, tracked calls, rankings and content. That data is what the monthly review is about.
Attribution measures where leads come from, not how many there are, so we make no promise on lead counts.
Drafts start with AI and a person reviews them before anything is published or sent. Nothing posts on its own.
Book a conversation. We will talk through your current marketing and whether the service fits, and we will be plain if it does not.