DockMaster Pricing in 2026: What Is Publicly Known

DockMaster pricing is not published on the vendor's website. As of September 2026, the DockMaster site describes its products and modules but lists no prices, so a dealer who wants a number has to ask for a quote. This post collects what can be supported from public sources, says plainly what cannot, and gives you a way to compare total cost across systems.

We are BoaterOS, one of the alternatives dealers look at, so read this with that in mind. Every competitor figure below is attributed to a public source and dated. Anything we could not source is left out.

What DockMaster publicly says it is

According to its own website (checked September 2026), DockMaster is marina, boatyard and marine dealership management software used by more than 1,000 businesses. It lists these areas:

• Marina management (slips, reservations, dry stack, billing)
• Service management (scheduling, work orders, e-signatures)
• Inventory management with point-of-sale integration
• Sales management (leads, contracts, commissions)
• Financial management (accounts receivable and payable, general ledger, reconciliation)
• Point of sale and payments
• A desktop application, a web layer for CRM and a customer portal, and an offline-capable mobile field app, all described as sharing one database

That is a broad system, and it includes accounting. That matters for cost comparisons, because DockMaster does jobs a dealer would otherwise buy elsewhere.

The one public price point

The only per-user figure we are willing to cite is from a third-party listing: DockMaster is listed at about $165 per user per month on Capterra (checked September 2026). This is a listing figure, not a quote, and we cannot see what it includes.

As plain arithmetic showing what a per-user price does to a monthly bill, before any modules, setup or support:

Your real quote may differ in either direction. Modules, implementation, support and hosting choices can all change it, and the vendor decides what it offers you. Treat the table as arithmetic, not as a price list.

What DockMaster pricing quotes should spell out

We do not have other dealers' contracts to share, and we would not publish them if we did. But the questions below apply to almost any DMS quote, and they are worth asking DockMaster or anyone else:

1. Per-user or per-location? Ask what counts as a user. Part-time staff and service writers change the math.
2. Which modules are in the base price? Reporting, integrations and payments are common places for extras.
3. What is one-time versus recurring? Ask about implementation, data conversion and training.
4. What does support cost, and what does it include?
5. Hosting. Ask whether the price is for desktop, web or a hosted arrangement.
6. Term and renewal. Ask what happens to the price at renewal and whether multi-year terms change it.
7. Exit. Ask how you get your data out if you leave, and in what format.

Why the DMS line is only part of the bill

Most dealerships pay for more than a DMS. A common stack includes a website provider, a CRM, email marketing, an e-signature tool, a texting or call-tracking service and some reporting. Which of those a dealer pays for separately depends on how much of the DMS they use, so we will not invent an average.

Here is a way to get a real number from your own invoices:

• Pull twelve months of software invoices, not just the DMS.
• Mark which ones overlap with something your DMS already does.
• Add the time your team spends moving data between systems, valued at what that time actually costs you.

That gives you a total for your dealership, which is more useful than anyone's industry average.

Where BoaterOS fits, and where it does not

BoaterOS is not a DMS or an accounting system. It runs the website, leads, calls and texts, deals, the inventory record and reports. Accounting, service billing, parts and work orders stay in the system that handles them today, and a DMS integration is not built, by decision.

For that reason, BoaterOS is often not a replacement for DockMaster. The honest picture is closer to this:

• If DockMaster runs your service department, parts and accounting well, those functions are a reason to keep it.
• If your pain is on the customer-facing side (a website that lags behind inventory, leads with no known source, calls and texts that are not tied to a customer record), that is the part BoaterOS covers.
• If you are leaving DockMaster entirely, you will still need somewhere for accounting and service billing to live. We do not provide that.

BoaterOS pricing is per dealership, and we do not publish a price in a blog post. Ask on a walkthrough and we will tell you what applies to your situation, including whether we are the right tool at all. BoaterOS also requires Microsoft 365 and RingCentral, so check that first. There is a fuller side-by-side on the DockMaster switching page.

Other published prices, for context

Two other marine DMS vendors publish prices, which makes them useful reference points (both checked September 2026):

• BiT DMS lists $238 per month for two modules plus $119 per additional module (bitdms.com).
• DealerRock lists $390, $490 and $790 per month across its tiers (dealerrock.com).

Lightspeed's marine DMS is quote-based. These systems differ in scope, so a lower number is not automatically a better deal. Compare what each price includes. See also our comparison of DockMaster and Lightspeed.

When staying put is the right call

If your team knows the system, your reporting works and your website is not creating pressure, switching has a real cost in time and retraining. A dealer with a stable setup and no active problem often does best by staying and asking about price and terms at renewal.

What to do this week

1. Pull your DockMaster contract and add every line, including support and setup.
2. List every other tool you pay for and what it costs each month.
3. Note which of those tools overlap with each other.
4. Ask DockMaster the seven questions above in writing.
5. If you want a second view on the customer-facing side, look at how the website and inventory record work and how leads are tracked.

Comparing on total cost and scope, rather than on the DMS line alone, is the only comparison that holds up.